Oreo, the popular American cookie brand produced by Nabisco, is giving away limited-edition cookies each filled with different colors of the rainbow as part of a campaign to celebrate LGBT History Month.
Last Friday, Oreo began giving away 10,000 packages of special edition #ProudParent Oreo cookies, which feature “rainbow-colored creme,” to people who share a photo on social media showing what LGBT “allyship” means to them.
Kicking off the campaign, Oreo partnered with PFLAG, a national LGBT advocacy group, to create a 3-minute short film called “Proud Parent.” The film is part of the year-long Proud Parent Campaign.
The film features a young woman introducing her girlfriend to her parents. Her mother is very accepting of the relationship but her father does not appear to share her enthusiasm at first.
The father warms up to his daughter’s relationship when he walks in on the two women watching home videos of his daughter eating Oreos when she was younger. He ends up painting rainbow colors on the fence in front of the house, signaling his support of the same-sex relationship. “Did I do it right?” he asks as he embraces the two women with hugs.
The film, which features footage of the two women kissing and lying in bed together, concludes as the words “a loving world starts with a loving home” appear on the screen.
Viewers who find themselves in similar situations are urged to “show you’re a #PROUDPARENT.”
The final frame of the video features a heart-shaped Oreo cookie illuminated by rainbow colors.
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